Panera Bread Company And Its Strategy - 2297 Words

This strategy term project is about Panera Bread Company and its strategy to become more than just â€Å"great food and superior customer service.† Based in St Louis the company is committed to create in its bakery-cafes a warm and welcoming environment. Panera Bread’s strategic leadership together with by top level management has gained and sustained the company’s competitive advantage, and continues to implement the company responsibilities in menu transparency creating food as it should be. The key challenge of PBC is to effectively balance the needs of stakeholders as well as the shareholders and other investors in order to achieve the company’s goals and performance targets. In 1981 founded by Louis Kane and Ron Shaich, Panera Bread began as Au Bon Pain Co., Inc. In fact, in May 1999, all of Au Bon Pain Co., Inc. s units of the business was sold, with the exclusion of Panera Bread, and the company was renamed Panera Bread. Ron Shaich set out to create a different fast food restaurant by how consumers eat. Indeed, by founding not one, but two successful restaurant ideas (Au Bon Pain and Panera Bread), Shaich made a change in the fast food industry by offering a different style of fast food – handmade, artisan food served in the warm and welcoming restaurant even if it’s fast food. Panera Bread Company’s values envision by the co-founder, chairman and CEO Ronald Shaich in which â€Å"A loaf of bread in every arm† has created a unique approach strategy process inShow MoreRelatedMarketing Strategy of the Panera Bread Company Essay882 Words   |  4 PagesAs mentioned in the case study, Panera Bread Company is known to be one of t he leading bakery/cafà © that offers freshly baked pastries and French inspired entrà ©es across various states in the US. However in the recent years, Panera Bread faced a decrease in their usual high growth rate from 9.1% and 12.0% in the year 2000 to merely 0.2% and 0.5% of comparable sales and annualized unit volumes respectively. The company likewise has already employed various strategies in order to maintain the high growthRead MorePanera Bread Strategy Essay1230 Words   |  5 PagesRunning head: PANERA BREAD CASE Title: Panera Bread Strategy Ron Johnson March 1, 2009 Southwestern College Professional Studies Abstract This case study is about Panera Bread Company and its strategy it wishes to employ to become the best brand name of fresh bread in the United States. Panera Bread’s use of a broad differentiation strategy has helped their profitability and growth and rivals have found it hard to compete with the competitiveness of Panera Bread. A SWOT analysis will revealRead MorePanera Bread Case877 Words   |  4 PagesPanera Bread Company Case * Student: -Miguel Etchebarne Question 1 What is Panera Bread’s strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Panera Bread is taking? What type of competitive advantage is Panera Bread trying to achieve? -Panera strategy was to make great bread broadly available to consumers across the United States. They have an attractive menu and the dinning ambience of his bakery-cafà ©sRead MorePanera Bread Company Essay1348 Words   |  6 Pagesâ€Å"A loaf of bread in every arm† is the mission statement of Panera Bread Company (Vincelette Fogarty, 2010, p.1). Panera started as a small bakery under the name Au Bon Pain and grew to one of the largest fast food service companies in the U.S. In 2008 they had the 5th overall rating in the restaurant industry. â€Å"Panera Bread is widely recognized for driving the nationwide trend for specialty breads† (Panera Bread, 2011). Company Timeline Over $3 million in debt and preparing to file for bankruptcyRead MorePanera Bread Company : A Market Driven Approach1536 Words   |  7 PagesPanera Bread Company is the widely acclaimed bakery/cafà ©, which operates in the fast casual food restaurant industry. It was originally founded in 1981 by Louis Kane and Ron Schaich, as Au Bon Pain Company with several chains. In 1993, Au Bon Pain Company purchased Saint Louis Bread Company, which is located in St. Louis Area. In 1999, the founders sold Au Bon Pain Company and renamed it as Panera Bread. Currently, the company owns 1,845 franchise stores in 45 states in United States and in OntarioRead MoreCase Study: Panera Bread Company Essays1267 Words   |  6 PagesAccording to the Panera Bread website (2011), the company mission is simply â€Å"A loaf of bread in every arm.† (para 7). Panera Bread Company is a bakery-cafà © that serves specialty sandwiches, gourmet soups, and sweet treats. The founders of Panera, Shaich and Kane, have consistently developed the company around a strategy of growth. The Shaich and Kane initially operated Au Bon Pain; a bakery served large urban areas. Seeking to extend into other markets, the pair obtained St. Louis Bread Company, seeing theRead MoreEssay Panera: A Competitive Plan For Success1347 Words   |  6 Pagesthrough the doors of Panera Bread, the lighting and dà ©cor calm you while the fresh smells of the bakery envelop you. Every detail has been carefully coordinated to ensure a high quality dining experience at a reasonable price. This sophisticated concept for Panera began when a cookie company and a fast casual restaurant, called Au Bon Pain, synergized their efforts and found a propitious niche between fast food and fine dining (Repetti Vincelette, 2005). By 2003, the company was able to generateRead MorePanara Br eads Essay1319 Words   |  6 Pages| â€Å"Panera Bread Company in 2011: Pursuing growth in a difficult economy. | | Module II | | â€Å"Panera Bread Company in 2011: Pursuing growth in a difficult economy. | | Module II | MGT 495 March 30, 2013 Nate Huffman 127203 MGT 495 March 30, 2013 Nate Huffman 127203 Table of Contents What are the strategy elements of Panera Bread Company? How well do the pieces fit together? The two best indicators of how well a company’s strategy is working are whether theRead MoreEssay on Panera Bread Company1024 Words   |  5 PagesPanera Bread Company 9/4/11 Mission Panera Bread’s mission is to make great bread broadly available to consumers across the United States. Vision Panera Bread’s vision is to create specialty cafà ©s anchored by an authentic, fresh-dough artisan bakery and upscale quick-service menu selections. By targeting urban workers and suburban dwellers looking for a quick-service meal and a more aesthetically pleasing dining experience, Panera Bread’s long-term objective and strategicRead MorePanera Bread Case Study1356 Words   |  6 PagesPanera Bread Case Study 1. SWOT Analysis Strengths Panera is a company with many strengths. Many of their strengths stem from their positive interactions with their customers. Panera’s first strength is their high level of customer loyalty and satisfaction. They ranked in the highest categories in both compared to their competitors. This is a distinctive competency that they hold, something that they do better than their rivals. Resulting from Panera’s high customer satisfaction is their next